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KMID : 0881720080230010031
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Journal of Food Hygiene and Safety
2008 Volume.23 No. 1 p.31 ~ p.39
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Development of Certification Mark of Food Quality for Children`s Favorite Foods Safety Management
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Cho Sun-Duk
Park Hye-Kyung
Kim Myung-Chul
Choung Kee-Hye
Kim Gun-Hee
Kim Seo-Young
Lee Eun-Ju
Yun Jee-Hye
Lee Sung-Jin
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Abstract
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This study was performed to develop children’s food quality certification system as part of the children’s favorite foods safety management projects. As a component of the research, we developed a quality certification logo to build up brand image which is familiar with children, as well as to offer the right standard and opportunity for food selection. The age level contains elementary graders from 8 to 13. The logo concept was focused on ‘Safety’, ‘Certification, Guidance’ and ‘Health’ in accordance with the vision of the Korea Food and Drug Administration (KFDA), “Safe food, good nutrition and healthy children”. The logo name was proposed as “Best Food for Children”, “Safety Food for Children” and “Children Good Food”, which was decided by public subscription in the KFDA. The 36 tentative plans for a seal were proposed depending on names. We conducted a survey for the 12 logo samples, designed by the name of “Children Good Food”, to use as the basic material for the development of logo to convey the meaning of children’s food quality certification system effectively. This survey was conducted among 321 elementary graders and 331 parents of elementary graders. We selected the most favorite design through the survey and applied it for products practicality. It is expected that a steady policy may be possible to implement by applying the basis of the children’s food project.
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KEYWORD
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quality certification system, Logo, the children`s food project
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